Update privacy statement

1 files changed, 32 insertions, 10 deletions

diff --git a/privacy/index.md b/privacy/index.md
index f9e003e..02a426d 100644
--- a/privacy/index.md
+++ b/privacy/index.md
@@ -1,26 +1,48 @@
 ---
 layout: blog
-title: Privacy Information
+title: Privacy Statement
 ---
 
-Privacy Disclosure
-==================
+Privacy Statement
+=================
 
-This site is served from [GitHub Pages](https://pages.github.com), so requests made to this site will terminate and be logged on GitHub servers. You can see [their privacy policy](https://help.github.com/articles/github-privacy-policy/) for more information.
+This site is served from [GitHub Pages][gh-pages], so requests made to this site
+will terminate and be logged on GitHub servers. You can see [their privacy
+policy][gh-privacy] for more information.
 
-The CloudFlare CDN is used to enable TLS and ensure a speedy response time worldwide. Limited analytic data are kept by CloudFlare. CloudFlare also sets a `__cfduid` cookie for overriding IP-based security restrictions. You can read more about this cookie [here](https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-CloudFlare-cfduid-cookie-do-). You can also read [CloudFlare's privacy policy](https://www.cloudflare.com/security-policy).
+The CloudFlare CDN is used to enable TLS and ensure a speedy response time
+worldwide. Limited analytic data are kept by CloudFlare. CloudFlare also sets a
+`__cfduid` cookie for overriding IP-based security restrictions. You can read
+more about this cookie [here][cfduid]. You can also read [CloudFlare's privacy
+policy][cf-privacy].
 
-CloudFlare is also the ultimate DNS resolver for `benburwell.com`. If DNS logs are kept, they will also be subject to CloudFlare policies.
+CloudFlare is also the ultimate DNS resolver for `benburwell.com`. If DNS logs
+are kept, they will also be subject to CloudFlare policies.
 
-Furthermore, very limited metrics are collected and recorded for my own use. A [custom tracking script](https://github.com/benburwell/benburwell.github.io/blob/master/assets/scripts/metrics.coffee) is used and metrics are stored in an isolated app running on Heroku ([TOS](https://www.heroku.com/policy/tos)). The data collected from all visitors are limited to that which cannot be used to identify the visitor, and includes:
+Furthermore, very limited metrics are collected and recorded for my own use. A
+[custom tracking script][metrics-script] is used and metrics are sent to and
+stored by Keen.io ([privacy policy][keen-privacy]). No personally identifying
+information is collected. The metrics collected include:
 
-* page load timing information (using the [Navigation Timing API](http://www.w3.org/TR/navigation-timing/));
+* page load timing information (using the [Navigation Timing API][timing-api]);
 * the path and title of the page visited.
 
-The metrics script respects the visitor's [Do Not Track](https://en.wikipedia.org/wiki/Do_Not_Track) preference. If the Do Not Track flag is _not_ set, the following information is collected in addition to the information collected about all visits:
+The metrics script respects the visitor's [Do Not Track][dnt] preference. If the
+Do Not Track flag is _not_ set, the following information is collected in
+addition to the information collected about all visits:
 
 * language;
 * browser (not the entire User-Agent string);
 * referring domain.
 
-If you have questions or concerns, please [shoot me a note](mailto:ben@benburwell.com).
+If you have questions or concerns, please [shoot me a
+note](mailto:ben@benburwell.com).
+
+[gh-pages]: https://pages.github.com
+[gh-privacy]: https://help.github.com/articles/github-privacy-statement/
+[cfduid]: https://web.archive.org/web/20170611221608/https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-CloudFlare-cfduid-cookie-do-
+[cf-privacy]: https://www.cloudflare.com/security-policy/
+[metrics-script]: https://github.com/benburwell/benburwell.github.io/blob/master/assets/scripts/metrics.js
+[keen-privacy]: https://keen.io/privacy-policy/
+[timing-api]: https://developer.mozilla.org/en-US/docs/Web/API/Navigation_timing_API
+[dnt]: https://en.wikipedia.org/wiki/Do_Not_Track